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Ori Brafman and Rom Brafman
The Irresistible Pull of Irrational Behavior
Melina Palmer
How to Apply Behavioral Economics So Customers Buy
Ulrike Malmendier and Clint Hamilton
The long reach of life experience affects real-world economic outcomes, for policymakers and consumers alike
Robert J. Shiller
Adapting to Change with the Science of Behavioral Economics
Richard H. Thaler
Michael Bailey
A Behavioral Finance Framework for Optimizing Investment Portfolios
Michael Kremer et al.
The Making of Behavioral Economics
Eric Singler et al.
Applying Behavioral Science to Boost Well-being, Engagement and Performance at Work
William Poundstone
The Myth of Fair Value (and How to Take Advantage of It)
George A. Akerlof and Robert J. Shiller
How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism
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