Cambridge Business Association

Watts Wacker

8 Book

What's Your Story?
Storytelling to Move Markets, Audiences, People, and Brands
Ryan Mathews and Watts Wacker
FT Press, 2007
9 Buch

Bunte Hunde
Mit abseitigen Ideen zum Erfolg
Ryan Mathews und Watts Wacker
Europa Verlag, 2003