Martin Lindstrom
The Ministry of Common Sense
How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS
Houghton Mifflin Harcourt, 2020
Small Data
Was Kunden wirklich wollen – wie man aus winzigen Hinweisen geniale Schlüsse zieht
Plassen, 2016
BRANDchild
Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Kogan Page, 2003