Steve Rivkin

6 Book

Marketing in an Era of Competition, Change, and Crisis

Jack Trout and Steve Rivkin

McGraw-Hill, 2009

7 Buch

Der Schlüssel für das Überleben von Marken

Jack Trout u. a.

mi-Wirtschaftsbuch, 2009

8 Book

A Management Guide to Cutting Through the Nonsense and Doing Things Right

Jack Trout and Steve Rivkin

McGraw-Hill, 1999

9 Book

Survival in Our Era of Killer Competition

Jack Trout and Steve Rivkin

Wiley, 2000

8 Buch

Warum komplexe Konzepte scheitern und einfache Ideen überzeugen

Jack Trout und Steve Rivkin

Ueberreuter, 1999

8 Book

The Latest on the World's #1 Business Strategy

Steve Rivkin and Jack Trout

McGraw-Hill, 1996