Jack Trout and Steve Rivkin
Marketing in an Era of Competition, Change, and Crisis
Jack Trout u. a.
Der Schlüssel für das Überleben von Marken
A Management Guide to Cutting Through the Nonsense and Doing Things Right
Survival in Our Era of Killer Competition
Jack Trout und Steve Rivkin
Warum komplexe Konzepte scheitern und einfache Ideen überzeugen
Steve Rivkin and Jack Trout
The Latest on the World's #1 Business Strategy
Couldn't load component 'GaTopLayer'.