Nissan USA

Michael Owens

8 Buch

Was Marken unschlagbar macht
10 goldene Regeln für exzellentes Brand-Management
David F. D'Alessandro und Michael Owens
mi-Verlag, 2002
8 Book

Brand Warfare
10 Rules for Building the Killer Brand
David F. D'Alessandro and Michael Owens
McGraw-Hill, 2001