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Michael Owens
8
Buch
Was Marken unschlagbar macht
10 goldene Regeln für exzellentes Brand-Management
David F. D'Alessandro und Michael Owens
mi-Verlag, 2002
8
Book
Brand Warfare
10 Rules for Building the Killer Brand
David F. D'Alessandro and Michael Owens
McGraw-Hill, 2001
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