Cambridge Business Association
Em: Marketing

Develop Pricing Strategies

Resumos
Article

David Langkamp et al.

Resilient Pricing for an Uncertain World
Article

Melina Palmer

Pricing Strategy

How Our Brains Keep Us Stuck
Book

Jean-Manuel Izaret and Arnab Sinha

Game Changer

How Strategic Pricing Shapes Businesses, Markets, and Society
Article

Joël Hazan et al.

Inflation Is Forcing B2B CEOs to Rethink Pricing
Article

Rodrigo Garcia Escudero and Jeff Robinson

Beyond the Black Box in Pricing
Video

Madhavan Ramanujam

It’s Price Before Product. Period.
Report

Carsten Baumgärtner et al.

How Pricing Can Solve European Banking’s Earnings Crisis
Article

David Skok

Scalable Pricing

A Key Tool for SaaS Success
Livro

Peter Hill

Precificar para Lucrar

Como desenvolver uma estratégia de precificação poderosa para o seu negócio
Book

Peter Hill

Pricing for Profit

How to Develop a Powerful Pricing Strategy for Your Business
Book

Rafi Mohammed

The 1% Windfall

How Successful Companies Use Price to Profit and Grow
Book

E. Andrew Boyd

The Future of Pricing

How Airline Ticket Pricing Has Inspired a Revolution