Em: Liderança executiva, Marketing

Domine o posicionamento

Resumos
Livro

Jack Trout e Steve Rifkin

Reposicionamento

Marketing para a era de competição, mudança e crise
Book

Jack Trout and Al Ries

Positioning: The Battle For Your Mind

How to Be Seen and Heard in the Overcrowded Marketplace
Livro

Jack Trout e Al Ries

Posicionamento

A Batalha Por Sua Mente
Book

Jack Trout and Steve Rivkin

Repositioning

Marketing in an Era of Competition, Change, and Crisis
Book

Steve Rivkin and Jack Trout

The New Positioning

The Latest on the World's #1 Business Strategy
Book

Felix Oberholzer-Gee

Better, Simpler Strategy

A Value-Based Guide to Exceptional Performance
Book

Jack Trout

Trout on Strategy

Capturing Mindshare, Conquering Markets
Book

David Dranove and Sonia Marciano

Kellogg on Strategy

Concepts, Tools, and Frameworks for Practitioners
Book

George S. Day

Market Driven Strategy

Processes for Creating Value
Book

Nick Skellon

Corporate Combat

The Art of Market Warfare on the Business Battlefield

Está faltando algo?

Sugerir conteúdo