2011
Book

2011

Trendspotting for the Next Decade

Richard Laermer
McGraw-Hill, 2008
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Editorial Rating

6

Qualities

  • Overview
  • Engaging

Recommendation

This entertaining book touches on multiple areas that will affect your life during the next decade. However, it is not set up to be a serious treatise on future trends, but a rambling ride through them. Just an alert to those who are sensitive to strong language, the expletives are not deleted here. Nonetheless, Richard Laermer writes with charm and bouncy style in this fun, somewhat informative read. getAbstract recommends it as more of a witty, light-hearted guide to the future than as a substantive business road map. While you will need to take this advice with a grain of salt, you will find some tasty morsels along the way.

Summary

Trendspotting for Rookies

Before digging too deeply into what might be in store for 2011 and beyond, getting a few basic facts straight about what’s coming in the future is a worthwhile exercise. These aren’t hard and fast predictions, but they serve as general ideas about some areas that will shape your future.

  • You “will work while...sleeping” – The technology for this is already available.
  • “Self-involvement evolves into an art form” – Everything will be about you and that’s okay.
  • “Slow attention span takes precedence” – The breakneck pace at which decisions are made will begin to slow down.
  • “Customer service finally becomes law” – To survive, companies will have to pay better attention to customers’ demands.
  • “Look forward to turn-of-the-decade syndrome” – 2011 will be the year for a new “reboot,” just as 2000 was.
  • “There’s a movement to stay at home” – As work and home overlap, many people will naturally want to stay home rather than commute.

This is just the beginning of the changes in store for the next decade. Literally hundreds of other factors will influence your...

About the Author

Richard Laermer is the author of six nonfiction guides to business, including Trendspotting and Full Frontal PR. He also is the founder and CEO of a PR agency.

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