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A Failure of Imagination
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A Failure of Imagination

With BCG’s Mickey McManus

Mickey McManus
Boston Consulting Group, 2018
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Editorial Rating

7

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Recommendation

Modern executives often fall short in their vision for their firms and the future of their industries, says Mickey McManus, an expert in collaborative innovation and human-centered design. So how can company leaders aim higher? In this personable interview with Forbes columnist Peter High, McManus outlines several strategies. getAbstract recommends this talk to researchers, developers, designers and senior executives. 

Take-Aways

  • Just as writers imagine stories, business leaders must imagine a compelling future or narrative for their companies. Yet many leaders fall short of what’s possible today.
  • Creativity is no longer humanity’s exclusive domain. As computers start to innovate, humans must define themselves anew – for example, through their passion and common sense. 
  • A pairing of machine and human strengths will provide the best outcomes for businesses and for society. Any strategies or advances must put people first.

About the Speaker

Trillions author Mickey McManus is senior adviser at Boston Consulting Group.

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