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A Framework for Your Ultimate Self
Video

A Framework for Your Ultimate Self

Yancey Strickler
99U, 2020
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Editorial Rating

9

Qualities

  • Applicable
  • Engaging
  • Inspiring

Recommendation

In 2017, Kickstarter founder Yancey Strickler stepped down and found himself without a clear direction. In this video presentation for Adobe 99U, Strickler describes the simple, powerful system he devised to decide what to do next: the Bento system. He explains its use for both individuals and organizations and how the system supports personal integrity and long-term goal achievement. Strickler gives examples from his own life, the careers of musicians Brian Eno and Madonna, and Apple.

Take-Aways

  • The Bento system offers a framework for making decisions that look to the future and beyond a person’s individual self-interest.
  • Yancey Strickler invented the Bento system when he was considering what to do after leaving Kickstarter.
  • People tend to let their immediate, individual self-interest dominate decision-making, which causes problems.

About the Speaker

Yancey Strickler is the co-founder and former CEO of Kickstarter, author of This Could Be Our Future: A Manifesto for a More Generous World, and the creator of Bentoism.

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