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A Guide to IT Innovation for Packaged Goods Makers
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A Guide to IT Innovation for Packaged Goods Makers

Ashwin Bhave, Shishir Pathak, Marc Schuuring and Dan Wald
Boston Consulting Group, 2021
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With the COVID-19 pandemic chaos winding down, consumer packaged goods (CPG) companies are able to look at their supply chains and take stock of what went wrong. Most CPG companies have come to the following conclusions: It’s time to start scaling high-value initiatives, recreating post-pandemic supply chains, gathering first-party consumer data, focusing on online shopping experiences and adding agility to operations. That’s a lot. If you guessed that AI and digitization will be the tools to help you get there, you’re right. This brief article from the Boston Consulting Group offers guidance to light your way.

Take-Aways

  • Supply chain issues during the pandemic have spurred IT spending, but not all IT investments are created equal.
  • Consumer packaged goods (CPG) companies should focus on accelerating adoption of artificial intelligence and vital digital capabilities.
  • Forward-thinking CPG companies are rapidly adopting agile new ways of working.

About the Authors

Ashwin Bhave, Shishir Pathak, Marc Schuuring and Dan Wald are professionals with the Boston Consulting Group.

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