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Advocacy
Book

Advocacy

Championing Ideas and Influencing Others

John A. Daly
Yale UP, 2012

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Editorial Rating

8

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  • Applicable

Recommendation

You may not be a lawyer, politician or inventor, but, at some point in your career, you’ve probably had to advocate – that is, convince others to buy into an idea. Communications consultant John A. Daly teaches the strategies successful advocates employ: the basics of presenting an idea, the importance of cultivating a broad network and the empowerment that arises from conducting successful meetings. He provides charts and detailed lists to guide you through each step of the process. The book is lightly repetitious and refers often to common knowledge in the field, but it is smart and highly useful. getAbstract recommends it to anyone who needs to sell an idea – in whatever line of work – and become a successful closer.

Take-Aways

  • No matter how wonderful your idea is, you must learn to sell it to others.
  • To pitch effectively to an audience, you must know its members well.
  • Your message should demonstrate that you share their “schema,” their understanding of the issue your concept addresses.

About the Author

Communications consultant John A. Daly teaches at the University of Texas at Austin.

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    M. V. 10 months ago
    very well articulated for easy comprehension and retention
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    O. S. 1 decade ago
    very good book
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    A. 1 decade ago
    There are some great takeaways and specific applicable steps in the summary to help you succeed as an advocate. We are all advocates. We all have ideas that we want to see come to life. Following some of the suggestions in this book will give you a good foundation.