![Agile Marketing for a Digital World](/summary-img/46866-LD4L9AUW.jpg?h=M&b=0)
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Go ahead, tell your marketing team you want more campaigns in less time. See how they respond. Chances are, you’d get a group of angry, burnt out marketers. But what if you change the structure of the marketing department, persuade them to buy into a test-and-learn approach, allow them to scale their successes and accept the lessons of failure without penalties? According to the Boston Consulting Group, when marketers embrace agile ways of working, not only do they see a better ROI, but they end up being more satisfied with their work.
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About the Authors
Shelby Senzer, Raakhi Agrawal, Mitch Colgan and Siwei He are professionals with the Boston Consulting Group.
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