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AI Bullseye Tactics For Non-Technical Business Leaders
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AI Bullseye Tactics For Non-Technical Business Leaders

Artificial Intelligence to Hit Business Value Targets, Tackle Unsolvable Problems, and Generate Tremendous Returns

Thomas Gilbertson
Thomas Gilbertson, 2023

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Editorial Rating

9

Qualities

  • Applicable
  • Well Structured
  • For Beginners

Recommendation

AI gets constant hype. Business leaders are sure it can boost profits – if they only knew how – and that they must start using it before their rivals. Author Thomas Gilbertson, who has completed 20 AI projects and holds several related patents, builds a bypass road around the hype. He offers practical guidance on how you can use AI to achieve positive business results and explains when not to use it, as well as how to think about it, plan for it, and set achievable goals. Gilbertson shows businesspeople how to tap AI’s power, as he inoculates readers against the hype. His cautionary lesson: AI must deliver value, even if it can’t promise just how much.

Take-Aways

  • People are infatuated with AI – the shiny new thing that seems as if it ought to be able to help.
  • With AI, the world is in a position akin to European mapmakers in 1520: People are exploring new terrain too quickly for guidebooks to keep up.
  • Use AI for prediction when it can do a better job than your current forecasting mechanism.

About the Author

Thomas Gilbertson is Optum Technology's senior director of AI delivery and innovation. He focuses on applying AI, advanced technologies, and agile engineering to transform business processes and the customer experience.

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