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Alien Thinking
Book

Alien Thinking

The Unconventional Path to Breakthrough Ideas

Cyril Bouquet, Jean-Louis Barsoux and Michael Wade
Public Affairs, 2021

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Editorial Rating

9

Qualities

  • Applicable
  • Concrete Examples
  • Engaging

Recommendation

ALIENs are real – Individuals who excel at Attention, Levitation, Imagination, Experimentation and Navigation, that is. Professors of innovation and strategy at IMD Business School Cyril Bouquet, Jean-Louis Barsoux and Michael Wade examine how top innovators – scientists, inventors, artists and entrepreneurs – unleash their imaginations. The authors believe that anyone can learn the five ALIEN behavior patterns. Master these concepts to become an out-of-the-box idea-generator and problem solver.

Take-Aways

  • The ALIEN creativity framework can help anyone generate groundbreaking solutions.
  • Set your preconceptions aside to see problematic situations from a different perspective.
  • Step back from the action and take time to make sense of the information gathered.

About the Authors

Cyril Bouquet is a professor of innovation and strategy at the International Institute for Management Development (IMD) in Lausanne, Switzerland. Jean-Louis Barsoux is a research professor at IMD and co-author of The Set-Up-to-Fail Syndrome. Michael Wade is the Cisco Chair in Digital Business Transformation and a professor of innovation and strategy at IMD Business School.

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