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Aligning Content Work with Agile Processes
Article

Aligning Content Work with Agile Processes

Brendan Murray
A List Apart, 2016
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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Product manager Brendan Murray advocates that “content strategists” – writers, journalists and editors – can and should become part of “agile” project teams. Murray makes a convincing argument that writers already meet deadlines, which are just like milestones, and can adapt to changing requirements, which is part of being agile. He describes ways developers and project managers can support writers in understanding agile processes and feeling involved and empowered. getAbstract recommends Murray’s article to project managers, developers and writers working on agile projects.

Summary

Traditionally, writers filled gaps on webpages and in software interfaces. Today, “content strategists” frequently work alongside developers, user-experience designers and user-acceptance testers. These projects increasingly focus on releasing products in “sprints” – short bursts of focused team work – but many writers aren’t used to creating iterations of content. However, writers already meet deadlines and know how to adapt to changing requirements, so reaching milestones and becoming “agile” shouldn’t be such a stretch.

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About the Author

Brendan Murray is an Ireland-based content and product manager at online video start-up Altv.com.

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