An Introduction to Wardley (Value Chain) Mapping
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In any battle, be it physical, political or commercial, a crucial element to securing victory is a map. Business leaders love to talk about strategy, but, too often, they make decisions without taking context into serious consideration. In this highly practical article, business strategist Simon Wardley provides a step-by-step introduction to how “Wardley Mapping” can help you to develop the “situational awareness” needed to understand your organization’s evolving contextual circumstances, streamline your business practices and plan effective “strategic plays” to win your business battles. getAbstract recommends this article to business owners, executives, managers and strategists.
Summary
About the Author
Simon Wardley is a researcher for CSC’s Leading Edge Forum; a fellow of the Open Forum Europe; and an industry and technology mapper, business strategist and “destroyer of underserved value.”
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