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An Introduction to Wardley (Value Chain) Mapping
Article

An Introduction to Wardley (Value Chain) Mapping


automatisch generiertes Audio
automatisch generiertes Audio

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Recommendation

In any battle, be it physical, political or commercial, a crucial element to securing victory is a map. Business leaders love to talk about strategy, but, too often, they make decisions without taking context into serious consideration. In this highly practical article, business strategist Simon Wardley provides a step-by-step introduction to how “Wardley Mapping” can help you to develop the “situational awareness” needed to understand your organization’s evolving contextual circumstances, streamline your business practices and plan effective “strategic plays” to win your business battles. getAbstract recommends this article to business owners, executives, managers and strategists.

Summary

What’s the secret to developing an effective business strategy? Too often, business leaders conceive of organizational structuring and strategy in illogical ways – for instance, by reflexively reacting to what others do or based on gut feelings. Ultimately, if you want to ensure your business runs effectively and competitively, you must develop “strategic awareness.” “Wardley Mapping” can help you accomplish this goal.

Your first step is to create a “value chain.” Think about what your customer needs from you and what elements are involved...

About the Author

Simon Wardley is a researcher for CSC’s Leading Edge Forum; a fellow of the Open Forum Europe; and an industry and technology mapper, business strategist and “destroyer of underserved value.”


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