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Analysis Without Paralysis
Book

Analysis Without Paralysis

10 Tools to Make Better Strategic Decisions

Babette E. Bensoussan and Craig S. Fleisher
FT Press, 2008

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7

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Recommendation

Developing a good corporate strategy requires rigorous analysis. You don’t need to become a quant or a statistics expert, but you should understand how worthwhile analytics abet planning. Strategic analysis expert Babette E. Bensoussan and management professor Craig S. Fleisher explain, in simple terms, 10 classic, tried-and-true diagnostic techniques in this introduction to strategic development. This isn’t a book for nerds, but for business executives and managers who need to know the basics of analysis so they can develop better corporate strategies. This guide is easy to use, with concise but thorough introductions to major analytical tools, their pros and cons, and step-by-step instructions for how to implement each one. getAbstract recommends this useful primer on corporate analytics to any managers who need grounding in this important discipline.

Take-Aways

  • Managers should know some common analytical techniques since good analysis is the basis for strategic planning. Turn to 10 well-tested analytical tools:
  • First, the “BCG Growth Matrix” labels each product as a “cash cow, star, dog or problem child.” Second, “competitor analysis” gives you a handle on your rivals.
  • Third, use basic financial statements and ratios to make sense of your numbers.

About the Authors

Babette E. Bensoussan is managing director of the MindShifts Group, a strategic planning consultancy. Craig S. Fleisher is a management professor at the University of Windsor, Canada.

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