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Better and Faster
Book

Better and Faster

The Proven Path to Unstoppable Ideas

Jeremy Gutsche
Crown, 2015

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Ideas and opportunities abound. People surprise you all the time with brilliant new things – concepts you never thought of, or if you did, you were too cautious to pursue them. Most people till their familiar “farm”; that’s your DNA at work. You study to gain a skill, work to attain a position and reap what you sow. But things change so fast today that your comfortable job might disappear or your company could crumble around you. Trend hunter and entrepreneur Jeremy Gutsche urges you to abandon – or, at least, seek beyond – what got you there and to “hunt” aggressively for what’s next. Though you’ve probably heard some of his case histories before, Gutsche’s cautionary tales and amazing success stories fuel this adventurous guide to modern entrepreneurship. getAbstract recommends his change-making enthusiasm to entrepreneurs, business owners, managers and investors.

Take-Aways

  • Change never stops. If you rest, you face extinction.
  • Resist the innate tendency to grow complacent with success; look relentlessly for your next opportunity.
  • Seek “patterns of opportunity” in your environment. Don’t chase obvious trends. Look within trends for hidden, “niche” opportunities by using these strategies:

About the Author

Jeremy Gutsche became an entrepreneur at age seven. His fascination with ideas led to the launch of Trendhunter.com, a site where millions of followers seek unique opportunities.

Comment on this summary or Diskussion beginnen

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    D. T. 7 years ago
    Interesting, worth reading. Thanks.
  • Avatar
    C. P. 7 years ago
    Reading this summary provided me with a new perspective to try merging different ideas. Thanks. I enjoyed reading it.
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    R. R. 7 years ago
    Great read!