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Beyond Meat
Video

Beyond Meat

ideacity, 2016

auto-generated audio
auto-generated audio

Editorial Rating

8

Qualities

  • Innovative
  • Eye Opening

Recommendation

Entrepreneur Ethan Brown envisions a future where plant-based protein replaces meat. Although Brown’s intriguing, well-researched ideas on disrupting the meat industry often take a dry, grim tone, and his research may give carnivores cause for alarm, Brown presents fresh solutions that are well deserving of enthusiasm. getAbstract recommends this talk to environmental advocates, innovators, and anyone involved in food research and development.

Take-Aways

  • Beyond Meat co-founder Ethan Brown aims to end meat consumption, disrupting not just the meat industry but a two-million-year-old human dietary behavior.
  • A carnivorous diet has shaped human physiology, history, religion and culture. People will continue to eat meat, so the solution is to redefine it.
  • Researchers scientifically designed Beyond Meat, a vegan food product, to mimic how meat is composed and structured.

About the Speaker

Ethan Brown is co-founder and CEO of Beyond Meat, a producer of plant-based protein.


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