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Beyond Viral
Book

Beyond Viral

How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Wiley, 2010 more...


Editorial Rating

7

Qualities

  • Applicable

Recommendation

Kevin Nalty, affectionately known as “Nalts” by YouTube fans, is one of the website’s most-viewed personalities. He’s also an experienced marketer who has worked with Coca-Cola, Microsoft, Starbucks and Fox Broadcasting. Here he helps fellow marketers use the evolving world of online video sharing to promote their brands. Not surprisingly, a dominant underlying theme is the wisdom of collaborating with established “weblebrities” who already have a large, loyal audience – such as Nalts himself. The book offers gems of knowledge, but it’s quite disorganized, so they’re tricky to find. getAbstract suggests that the book may be more helpful to webstar wannabes who are already familiar with the subject.

Take-Aways

  • Online video sharing offers marketers opportunities to promote their brands.
  • Promotional options include branded entertainment, sponsorships, product placement or collaboration with video creators.
  • YouTube advertising includes pop-ups, “InVideo” ads and inserted hyperlinks.

About the Author

Frequent public speaker Kevin Nalty, known as “Nalts” on YouTube, founded Nalts Consulting. He was marketing director at Merck and Johnson & Johnson.


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