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Reeves Wiedeman
Billion Dollar Loser
The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Little, Brown US, 2020
Was ist drin?
The only thing more gripping than rise of WeWork, a $47-billion start-up, is the sad tale of its fall.
Recommendation
Journalist Reeves Wiedeman catalogs the epic absurdities of modern start-up culture by tracking the dramatic rise and fall of co-working company, WeWork. WeWork’s eccentric co-founder, Adam Neumann, prioritized hyper-growth. His strategy attracted billions in venture capital, boosting WeWork’s valuation to $47 billion. Wiedeman vividly portrays Neumann as larger-than-life character who served tequila shots at business meetings, sprayed investors with a fire extinguisher and mixed proclamations of mystical spirituality with breathtaking avarice. Over the course of his tale, he shows how even hard-nosed investors can fall under the sway of a charismatic leader with a convincing story.
Summary
About the Author
New York magazine contributing editor Reeves Wiedeman has written for The New Yorker, the New York Times Magazine, Rolling Stone and Harper’s.
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