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Brainstorming on Zoom Hampers Creativity
Scientific American,
2022
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© 2022 Scientific American, a division of Springer Nature America, Inc. All rights reserved.
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A new study shows that replacing face-to-face interaction with virtual calls somewhat impedes creative collaboration and idea generation. Scientific American outlines the intriguing findings by a team of researchers at Columbia Business School: If your team wants to be more creative, an in-person meeting is better than a Zoom call. But if you have no choice but to brainstorm online, researchers advise a simple solution that can negate the adverse effects of virtual communication on innovation.
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About the Author
Bret Stetka, MD, was Editorial Director of Medscape Neurology and a writer for various media outlets, including Scientific American, Wired, NPR and The Atlantic.
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