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Building Your Business Through Export
Book

Building Your Business Through Export

John Westwood
Kogan Page, 2012

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Editorial Rating

7

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Recommendation

Sales and marketing guru John Westwood’s comprehensive guidebook contains all the basics on exporting, including what types of firms should export and how they can do so successfully. Exporting offers numerous benefits to healthy businesses, including the opportunity to tap into the $68 trillion global economy. Selling your products in other countries can be bafflingly complex; Westwood himself experienced complications and yet remains a proponent. Though written somewhat like a textbook, his treatise provides a useful overview for managers who are considering expansion into foreign markets. getAbstract recommends it as a good starting tool for determining if exporting is right for your firm.

Take-Aways

  • Exporting offers numerous benefits, including access to more buyers.
  • Any company with good products, steady sales and firm profits can increase its business by exporting.
  • Do not export if your business is weak or your resources are limited.

About the Author

Sales and marketing executive John Westwood wrote How to Write a Marketing Plan, 30 Minutes to Write a Marketing Plan and The Marketing Plan Workbook.

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