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Business the NHL Way
Book

Business the NHL Way

Lessons from the Fastest Game on Ice

Norm O'Reilly and Rick Burton
University of Toronto Press, 2022

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Editorial Rating

8

Qualities

  • Eye Opening
  • Concrete Examples
  • Engaging

Recommendation

The National Hockey League (NHL) is a hugely successful commercial organization with revenues that exceed $5 billion annually. Norm O’Reilly and Rick Burton – former amateur hockey players, lifelong hockey fans and academics who study sports – closely examine the NHL’s lucrative business practices. They rely on colorful anecdotes about the players to illustrate its winning commercial ways, and expertly cite NHL hockey as an instructive metaphor for business. Whether you love hockey or have never seen a game, O’Reilly and Burton show you how to conduct business – on or off the ice. 

Take-Aways

  • The National Hockey League (NHL) is a thriving enterprise that draws devoted fans.
  • Major turning points made the NHL an even better business.
  • NHL Commissioner Gary Bettman’s mission is to ensure the increasing value of NHL franchises.

About the Authors

Norm O’Reilly, PhD, CPA, is a dean and professor of sport business at the University of Maine’s Graduate School of Business. Rick Burton is Syracuse University’s David B. Falk Professor of Sport Management. 

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