Business War Games
How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition
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Recommendation
This short manual provides an action-oriented introduction to the art of the war game. Benjamin Gilad presents interesting anecdotes and examples from ancient and contemporary military and economic history. He offers a general description of the war-game process, the circumstances under which this role-playing exercise is appropriate, and tips on what to do and not do. He also supplies a detailed by-the-clock description of an exemplary war game. getAbstract finds that his book will help any manager who is considering using war gaming and is wondering how to start.
Take-Aways
About the Author
Benjamin Gilad, Ph.D., ran war games for 25 years on behalf of Fortune 500 clients in various industries. He is a former associate professor of strategy at Rutgers University’s School of Management, and the founder and president of The Academy of Competitive Intelligence.
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