Navigation überspringen
Buy Now
Book

Buy Now

How Amazon Branded Convenience and Normalized Monopoly

MIT Press, 2022 Mehr


Editorial Rating

10

Qualities

  • Comprehensive
  • Eye Opening
  • Hot Topic

Recommendation

Are you an Amazon user? A Prime member? Do you send your friends to Amazon when they’re looking for a particular product? If so, you’re not alone: Amazon has become a widely trusted business and accounts for almost half of all American online retail sales. Yet few people stop to consider the material, human and environmental costs of Amazon’s customer service obsession. In this well-researched and -argued book, associate professor of communication Emily West investigates how Amazon became a welcome part of people’s everyday lives – and why it’s your responsibility to hold tech giants accountable.

Take-Aways

  • Many people think of Amazon as an online retailer, but its reach goes much further.
  • Amazon is a trusted distribution brand, which gives it power over product brands.
  • Making consumption seamless helped Amazon become the leading distribution brand.

About the Author

Associate professor of communication at the University of Massachusetts Amherst Emily West is co-editor of The Routledge Companion to Advertising and Promotional Culture.


More on this topic

Learners who read this summary also read