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Chris Anderson on Why Community-Driven Companies Will Always Win

Chris Anderson and Ralf Dreischmeier

Boston Consulting Group, 2014

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Cicero said, “We were born to unite with our fellow men and to join in community with the human race.” This compulsion may explain the recent swell of community-driven enterprises. In an interview with Ralf Dreischmeier of the Boston Consulting Group, entrepreneur Chris Anderson shares his firsthand experience of running a firm that has grown out of a community. getAbstract recommends Anderson’s unique perspective to fervent hobbyists seeking best practices for establishing a business with fellow enthusiasts.

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When new technology upends an industry, resisting the change is futile. In most cases, emerging technologies conform to Moore’s law; as the barriers to entry fall, competitors – even amateurs – can enter the field, and prices plunge. The latest disruptive force to shake up business is community. The founders of drone manufacturer 3D Robotics were a group of hobbyists who expanded into a community. Eventually, members began developing software and innovations. The logical next step was to go into production, which 3D Robotics did cheaply via cloud manufacturing and buying...

About the Speakers

Chris Anderson is the former editor-in-chief of Wired and author of The Long Tail. He co-founded 3D Robotics, a drone manufacturer. Ralf Dreischmeier is a managing director at the Boston Consulting Group’s London bureau.

Chris Anderson on Why Community-Driven Companies Will Always Win

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