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Shifting toward more circular practices could benefit companies and meet green consumer demand, yet the vast majority of valuable recyclable materials end up in landfills. However, while many companies fail to seize the potential of circularity, those that put circularity at the center of their operating models will have a competitive edge. Boston Consulting Group researchers share timely, applicable insights into the obstacles companies must navigate to shift toward circularity while sharing four action steps companies can take to boost both sustainability and profitability.
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About the Authors
Karthik Valluru, Martin Feth, Cornelius Pieper, Janice Lee, Gaurav Jindal, Tian Feng, and Shaun Knowles are professionals at Boston Consulting Group.
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