Tesco
Co-opetition
Book

Co-opetition

1. A Revolutionary Mindset that Combines Competition and Cooperation. 2. The Game Theory Strategy that’s Changing the Game of Business.

Adam M. Brandenburger and Barry J. Nalebuff
Doubleday Broadway, 1997

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

Professor of business economics and strategy Adam M. Brandenburger and professor of management Barry J. Nalebuff show you how to apply game theory to your business. They say you will be able to think more strategically if you recognize that all business relationships involve games that consist of five basic elements: “players, added values, rules, tactics and scope,” or “PARTS” for short. Thinking about your business in game terms empowers you to recognize competitive and complementary relationships where your business will benefit from another company’s products or services. The book’s first section discusses the key principles of game theory, while the second section shows you how to improve the way you play. The authors highlight the main principles in capsule summaries. This clearly written strategy manual illustrates its main points with real-world examples of successful and unsuccessful corporate game playing. getAbstract recommends it to strategic thinkers and negotiators in any business.

Take-Aways

  • Game theory, which mathematician John von Neumann and economist Oskar Morgenstern established in 1944, can help you think more strategically.
  • Many people think of business as a war. Instead, think of it as a blend of war and peace.
  • All business relationships involve games that consist of five basic elements: “players, added values, rules, tactics and scope,” or “PARTS” for short.

About the Authors

Adam M. Brandenburger is a professor at the Harvard Business School. Barry J. Nalebuff, a professor at the Yale School of Management, is the co-author of Thinking Strategically.

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