Cambridge Business Association
Control the Narrative
Book

Control the Narrative

The Executive's Guide to Building, Pivoting and Repairing Your Reputation

Lida Citroën
Kogan Page, 2021
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Editorial Rating

9

Qualities

  • Comprehensive
  • Analytical
  • Applicable

Recommendation

You may not have complete control of how others perceive you, but Lida Citroën, an executive branding and reputation management expert, suggests your influence is greater than you think. In this comprehensive guide to protecting your good name, Citroën offers a step-by-step strategy for understanding, building, and advocating for your personal brand. She also provides advice for rehabilitating your image after someone tries to damage it. Citroën advocates taking proactive steps before you find yourself in a worst-case scenario. Social media have changed the rules, she emphasizes. Executives must develop increased awareness of the dangers lurking in the online universe. Reputation is critical for corporations, institutions, and leaders, so you can’t afford to leave yours to chance.

Summary

Take proactive measures to prevent someone from hijacking your reputation.

Leaving your reputation to chance is risky in today’s age of pervasive social media, where one click or post can cause irreparable damage. Without knowing the truth, the public often presumes individuals are guilty when allegations of misdeeds or indiscretions appear online. This leaves many people living with an unjustly tarnished reputation for years. You may believe that leading an honest, principled life is sufficient to protect your good name when someone attacks you. In fact, how others perceive you turns out to be the factor that can determine your lasting reputation.

If your boss considers you lackadaisical and selfish, he or she will block your path to advancement. You could even lose your job. That’s only one reason to prioritize carefully safeguarding your personal brand. You can’t protect yourself 100% from character assault, since you can’t control other people’s thoughts and feelings, but remaining passive means foregoing crucial opportunities to improve your position in an unpredictable environment.

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About the Author

Lida Citroën is an executive branding and reputation management specialist.

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    A. P. 3 weeks ago
    Dax's Control the Narrative<br><br>Review<br><br>Control the Narrative by Dax is a gut-wrenching and thought-provoking album that brings together vulnerability with self-empowerment. As an artist with his raw lyricism and never-apologetic stand, Dax has brought this project to dive deeper into experiences, struggles, and aspirations.<br><br>The album opens with a powerful beginning-the prelude of what awaits the listeners: emotions, determination, and defiance. He covers subjects ranging from fame to mental health, self-doubt, and societal expectations, while the delivery ranges from contemplative to whiplash-inducing flurry of words in rapid succession that testify to his technical skill.<br><br>The standouts from the album include the artist's balancing personal stories with universal appeal. From reminiscing on his journey in the music industry to exposing the public eye's pressure, these themes evoke emotion. The tracks such as "Graveyard" and "To Be A Man" show him looking at stark introspection while songs like "God's Eyes" and "We Should Be" display strength and determination as he comes through adversity.<br><br>Control the Narrative also brings out diverse and dynamic production; orchestral sometimes versus completely electronic-appearing elements due to the range of emotions the album encompasses. The beats are a good complement for Dax's lyrical dexterity, which can be quite minimalist to allow his words to shine through sometimes, and could be boom and focus on amplifying the energy of his delivery at other times.<br><br>However, the album is not without its imperfections. Some listeners may find that a few of the tracks are repetitive or formulaic, with some of the lyrics too heavy on typical themes of self-empowerment and overcoming obstacles. Nevertheless, Dax's authenticity and dedication to his craft are undeniable.<br><br>In the end, Control the Narrative is an album that puts both artist and audience at odds with truth in themselves. It is jaggedly raw, emotional, and empowering - a strong representation of Dax's ultimate ability to be both vulnerable and assertive. For that, it doesn't create new space, but cements Dax into the more introspective and authentic voices in contemporary rap.