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Convinced!
Book

Convinced!

How to Prove Your Competence & Win People Over

Jack Nasher
Berrett-Koehler, 2018
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Editorial Rating

9

Qualities

  • Analytical
  • Eye Opening
  • Engaging

Recommendation

Mentalist Jack Nasher offers tips to help you appear more competent, attractive, intelligent and important. He argues that your actual competence matters little compared with your perceived competence. He revels in people’s judgmental reflexes. Gaming them is the point of his book. But without judgment, how do you know whom to trust with personal and professional assignments? He accepts that accurately judging someone else’s competence can be extremely difficult. To overcome the challenge, Nasher presents his “eight pillars of competence” – proven techniques, tools and tactics derived from decades of psychological research.

Summary

To convince people of your competence, use the “impression management” tools of the “eight pillars of competence.”

It’s not your actual competence that counts. It’s how people perceive your competence that makes the difference. You can apply impression management techniques, tools and tactics to convince others of your competence. Persuading others gives you a tremendous advantage over people who are equally competent but can’t differentiate themselves. Specific tools, techniques and tactics make up the eight pillars of competence.

First, competence and brilliance aren’t necessarily self-evident; you must showcase your qualities.

Washington Post journalist Gene Weingarten convinced world-class violinist Joshua Bell to perform as a street musician during rush hour at the busy L’Enfant Plaza Station in Washington, DC. Bell’s violin of choice was a 1713 Stradivarius, valued at around $4 million. He played the epitome of violin pieces, “Chaconne” from Partita No. II by Johann Sebastian Bach.

Bell’s performance barely caused a stir. People mostly ignored him.&#...

About the Author

NASHER Negotiation Institute founder Jack Nasher is an internationally best-selling author, an authority on reading and influencing people, and a visiting professor at Stanford University. As a mentalist, he demonstrates mind mysteries at the Magic Castle in Hollywood, California.

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