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Don’t Let Digital Obsession Destroy Your Organization
Article

Don’t Let Digital Obsession Destroy Your Organization

Companies and leaders must take a holistic approach to get digital transformation right.

Matthew Doan
MIT Sloan Management Review, 2021
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Editorial Rating

8

Qualities

  • Innovative
  • Applicable
  • Hot Topic

Recommendation

The COVID-19 pandemic fast-tracked digital transformation for many companies. Yet as digital leadership coach Matthew Doan cautions, pushing digital transformation without consideration for its human and systemic implications can be a recipe for failure. Writing for MIT Sloan Management Review, he outlines three ways to adopt new technologies that advance – rather than disrupt – existing processes and company culture.

Take-Aways

  • Leaders of digital transformation can learn from holistic medicine when addressing organizational health.
  • Digital initiatives must consider the business as an interconnected ecosystem.
  • Successful digital evolution proves results-oriented and human-centered.

About the Author

Matthew Doan is a digital leadership coach and a leader within Boston Consulting Group’s digital practice. 

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