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Edge
Book

Edge

Turning Adversity into Advantage

Laura Huang
Portfolio, 2020

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Editorial Rating

8

Qualities

  • Applicable
  • Concrete Examples
  • Engaging

Recommendation

Harvard Business School associate professor Laura Huang provides a playbook for finding a competitive advantage in situations where you are clearly at a disadvantage. She points out that you can’t prevent people from forming quick perceptions, because evolution wired the brain to make rapid judgments based on minimal clues. But you can influence what people think by offering alternative cues. Huang shows how to turn disadvantages into advantages by gently “reframing” other people’s perceptions.

Take-Aways

  • Gain an edge by turning possible disadvantages into advantages. 
  • “Enrich” – Identify your basic goods that allow you to provide value.
  • “Delight” – Let your authentic self naturally surprise and charm others.

About the Author

Laura Huang is an associate professor at Harvard Business School. She earned a 2016 Kauffman Foundation Fellowship for her research. Poets & Quants named her one of the 40 Best Business School Professors Under 40.

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