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Engaged
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Engaged

Designing for Behavior Change

Amy Bucher
Rosenfeld Media LLC, 2020

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Editorial Rating

8

Qualities

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  • Well Structured
  • Insider's Take

Recommendation

Designers can nurture long-term behavior changes in users that positively shift their mind-sets, explains behavior change expert Amy Bucher. She details the basics of “behavior change design,” and how to create effective interventions that serve users’ best-possible future selves. Bucher applies psychological principles to design, guiding product designers through the process of creating products and user journeys that align with users’ deepest needs and values, while inspiring trust.

Take-Aways

  • Transform people’s behaviors by applying psychological principles to design.
  • Write your success story and define your desired outcomes.
  • Don’t try to force behavior change.

About the Author

Amy Bucher, PhD, is the vice president of behavior change design at the strategic design agency Mad*Pow.

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