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Entity SEO
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Entity SEO

Moving Search from Strings to Things

Dixon Jones
DHJ Ventures, 2021

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7

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Semantic search is changing the nature of content creation, says SEO expert Dixon Jones. Learn how Google’s Knowledge Graph and AI dramatically alter how people and machines must engage with information today. Search engines reward those who create value for users, Jones stresses, rather than those who trick people into clicking on low-value pages by loading irrelevant content with trending keywords. Learn to work with – not against – Google’s AI and Wikipedia’s editors: the humans and machines crafting the narratives for today’s search.

Take-Aways

  • Google’s Knowledge Graph shifts marketer focus from keywords to user experiences.
  • Semantic SEO harnesses the strengths of humans and machines.
  • Don’t treat your Wikipedia entry like branded content; work with the editors.

About the Author

Co-founder and CEO of Inlinks.net Dixon Jones helped pioneer the Freemium SAAS subscription model, cofounded the agency Receptional and helped build the search engine Majestic.

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