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Essential Principles for Fundraising Success
Book

Essential Principles for Fundraising Success

An Answer Manual for Everyday Challenges of Raising Money

G. Douglass Alexander and Kristina J. Carlson
Jossey-Bass, 2005

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

The quest for funding is a high-pressure, never-ending process for nonprofit organizations large and small. Authors G. Douglass Alexander and Kristina J. Carlson break the process down into manageable pieces while covering each major avenue that fundraising professionals travel in the search for financial support. The authors use a question and answer format to explain and illustrate the premise outlined at the beginning of every chapter. Packed with useful, applicable information from cover to cover, this book deals with a range of topics including the basic principles of fundraising, annual and capital campaigns, special events, major gifts, foundation funding and stewardship. Such a comprehensive, well-organized analysis of any one subject is rare. getAbstract.com strongly recommends this book as a primer for any individual or group seeking guidance for a strategic approach to raising funds.

Take-Aways

  • Apply the nine basic fundraising principles to all your money-soliciting efforts. They include: "make it personal;" "believe in volunteers" and "offer opportunities."
  • The success of any fundraising campaign depends upon the board’s commitment.
  • Prospect research helps fundraising professionals focus their time and energy.

About the Authors

G. Douglass Alexander is president of an Atlanta-based consultancy. He has directed major capital and endowment campaigns for national nonprofit clients. He chairs a prospect research firm and FundraisingINFO.com, an Internet-based consultancy, where Kristina J. Carlson, CFRE, is president and manages the day-to-day operations.

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