Cambridge Business Association
Finding Latinx
A review of

Finding Latinx

In Search of the Voices Redefining Latino Identity

Paola Ramos • Vintage • 2020

Latinx Identity Today

by David Meyer

Journalist Paola Ramos traveled the US to report this in-depth view of its diverse Hispanics communities. 

Paola Ramos – correspondent and host for VICE News, Telemundo News and MSNBC – urges politicians and marketers to reconsider their stereotypes about the US Latino community. 

She emphasizes that more members of the US Hispanic population voted in 2018 than ever before; that was also the year the combined buying power of Hispanics in the United States reached $1.5 trillion. Furthermore, 80% of Latinos in America who are younger than 35 are also US citizens. And, she reports, these Hispanic millennials are excited about exploring and celebrating their diversity

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