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Garbage Language
Article

Garbage Language

Why Do Corporations Speak the Way They Do?

Molly Young
New York, 2020
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Editorial Rating

6

Qualities

  • Controversial
  • Concrete Examples
  • Engaging

Recommendation

Literary critic Molly Young offers a witty dissection of how today’s businesses – especially start-ups, creative firms and online companies – spawn nonsense corporate slanguage and self-deluded gibberish. Young’s keen ear and sharp tongue will provide relief and amusement to anyone who’s endured a meeting replete with nonsense terminology, such as “parallel-pathing, growth hacking, upleveling” and “blitzscaling.”

Take-Aways

  • Meaningless corporate speak – otherwise known as “garbage language” – pervades businesses and obscures communication.
  • Garbage language isn’t a modern phenomenon, and it evolves with each generation.
  • Garbage language unwittingly exposes companies’ and executives’ weaknesses.

About the Author

Literary critic Molly Young writes about books and language for New York magazine.

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