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Generative AI has the potential to transform your everyday life experience dramatically as its use expands across sectors. As futurist Bernard Marr warns, while GenAI can give your company a competitive edge, it can also cause unintended harm — both on a collective societal level and on an organizational level. Marr’s insights will deepen your understanding of GenAI’s potential risks and benefits as he explains how it’s poised to disrupt industries ranging from healthcare to software development. Marr conjures multiple future possibilities, some dystopian and some hopeful, and urges readers to harness GenAI’s potential for good. He calls for a cultural shift toward embracing GenAI in a way that inspires innovation, openness, and collaboration.
Take-Aways
About the Author
Futurist Bernard Marr is the best-selling author of multiple books, including Artificial Intelligence in Practice, Tech Trends in Practice, and Future Skills. He’s also a strategic advisor to governments and corporations.
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