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Get ready for the 'Novel Economy' and recovering from COVID-19 fallout
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Get ready for the 'Novel Economy' and recovering from COVID-19 fallout

Brian Solis and Vala Afshar
Zdnet, 2020
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  • Innovative
  • Visionary
  • Concrete Examples

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No one knows what the world post–COVID-19 will look like, but some changes in business culture and digital technology are already evident. The immediate measures businesses have taken to respond to the crisis are only the beginning of an accelerated transformation process, argues digital anthropologist and innovation evangelist Brian Solis. In an interview with Salesforce’s Vala Afshar he lays out the parameters of the “novel economy” and predicts how they will change the business world of the future.

Take-Aways

  • COVID-19 has set the stage for a “novel economy” to take hold.
  • During the first phase of the novel economy, businesses take immediate measures to deal with the crisis.
  • In the second phase, they transition to a new way of doing business.

About the Authors

Brian Solis is a digital anthropologist and the global innovation evangelist at Salesforce. Vala Afshar is the chief digital evangelist at Salesforce. 

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