Cambridge Business Association
Getting to Yes
Book

Getting to Yes

Negotiating Agreement Without Giving In

Roger Fisher, William Ury and Bruce M. Patton
Penguin, 1991
First Edition: 1981
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Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Authors Roger Fisher, William L. Ury and Bruce M. Patton offer a seminal step-by-step guide to negotiating effectively. The authors use anecdotal examples to illustrate both positive and negative negotiating techniques. They believe that, with principled negotiation, both parties can reach an agreement in an amicable and efficient manner. Principled negotiation is based on the belief that when each side comes to understand the interests of the other, they can jointly create options that are mutually advantageous, resulting in a wise settlement. This classic text is easy to understand, and you can implement its techniques immediately. You can’t ask for more than that.

Summary

Judging Negotiation Styles: Hard vs. Soft

The most common form of negotiation involves successively taking on and giving up positions. The two sides bargain over positions and lock themselves into their individual stances. In its standard form, this kind of positional bargaining requires many separate decisions (what to offer, what to reject, how big a concession to make). The process is difficult and tedious. Tactics such as stonewalling or threatening to walk out become common. Positional bargaining increases the time and cost of reaching an agreement and the risk that none will be produced at all. The contest of wills strains and shatters relationships. Bitter feelings may last a lifetime.

Many people recognize the risk of hard positional bargaining and take a softer approach. They treat the other side as friends and emphasize agreement as their goal, rather than victory. It is standard to make offers and concessions, to be amiable and trust the other side, and to yield to avoid confrontation. Much negotiating within families and among friends takes place this way. This is efficient in producing agreements quickly, but the agreements may not be wise ones that take...

About the Authors

Roger Fisher teaches negotiation at Harvard Law School and is director of the Harvard Negotiation Project. He was the originator and executive editor of the award-winning television series, The Advocates. He consults through Conflict Management, Inc., and the Conflict Management Group of Cambridge, Massachusetts. William L. Ury is the author of Getting Past No: Negotiating Your Way from Confrontation to Cooperation. Bruce M. Patton is a co-author of Difficult Conversations: How to Discuss What Matters Most.

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    J. M. 11 months ago
    Good
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    N. J. 1 year ago
    they may become more willing to accept alternatives.Sit back and allow the other negotiator to blow off steam.
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    V. B. 3 years ago
    BATNA is a good stretegy and should be applied sincerly. In relashionship conflicts, the more you think to benefit other, better it is. Saving relationship is more impotant than winning either in argument or in monetary terms. Try to find WIN WIN formula where all stakeholders get some thing. Do not be selfish and just do not think and do not try to get what think is best suited to you. Author should have added examples/case studies to prove his ideas/concepts. Do not allow ego to control you or your decisions. Also, in angry mood, just avoid any settelemnt/discussion. Use we in place of I as far as possible. Show the benfits of your proposal, which other party can have. Give reasobale time to other party to think with cool mond before aggeeing, and avoid to force your decision/views. Record main points of discussions and use these in subsequent meetings to arrive at settlement quickly and to avid undue confusion. Maitain a coordial and helping attitude as far as possible. If matter is complex, better write down the problem/conflict, read it to all concerned and then try to solve.