Getting Uncomfortable on Purpose

Boston Consulting Group, 2018

5 Minuten Lesezeit

5 Take-aways

Audio & Text

Was ist drin?

Thinking about purpose is necessarily uncomfortable.

automatisch generiertes Audio

1×

Melden Sie sich an, um die Audiozusammenfassung anzuhören.

automatisch generiertes Audio

Editorial Rating

Qualities

Applicable
Concrete Examples
Engaging

Recommendation

Three Boston Consulting Group professionals answer the question, “How can we get back to the raw power of the idea of purpose and jettison the ambiguity, complacency and ritualization which have grown up around it?” If your firm addresses purpose as a matter of relaxed, cozy routine, learn five ways to rediscover the true power of purpose.

Summary

If addressing your firm’s purpose seems straightforward or routine, you’re probably doing it wrong. Companies used to disrupt and re-energize themselves by revisiting their purpose. The exercise often revealed a gulf between their actions and their stated reason for being. After peaking in the 1990s, the concept of purpose lost its meaning and heft, yet purpose matters more than ever. As companies become bigger and more complex and the problem of employee disengagement worsens, a strong purpose increases alignment, engagement and a sense of community among employees. Purpose motivates and inspires people, spurs innovation...

About the Authors

Ashley Grice is CEO of BrightHouse, a Boston Consulting Group (BCG) firm. Martin Reeves and Jack Fuller work for BCG.

Ashley Grice, Martin Reeves and Jack Fuller

Getting Uncomfortable on Purpose

Was ist drin?

Editorial Rating

Qualities

Recommendation

Summary

About the Authors

My Highlights

Comment on this summary

More on this topic

By the same authors

Learners who read this summary also read

Related Channels