University of Minnesota - UMN Executive Leadership Insights
Going on Offense
Book

Going on Offense

A Leader’s Playbook for Perpetual Innovation

Behnam Tabrizi
Ideapress, 2023
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Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

How can organizational leaders keep their companies at the forefront? In this comprehensive guide, author and professor Behnam Tabrizi explores strategies for building a culture and practice of “perpetual innovation” to help your company stay ahead in today’s dynamic business world. Tabrizi offers real-world examples and case studies that illustrate the benefits of fostering a bold mindset and practical tools and insights to help your organization embrace radical collaboration, maintain momentum and navigate the challenges of perpetual innovation.

Summary

“Perpetual innovation” is vital for long-lasting success in today’s business environment.

Innovation continues to decline in large organizations due to a tendency to prioritize operational efficiency over creative change and risk-taking. For example, Nokia, once a leader in mobile phones, lost its market dominance because it focused too much on operational metrics. The company didn’t encourage its people to innovate, and thus, it failed to adapt its products to changing market demands. Apple, by contrast, has managed to stay ahead by embracing a mindset and practice of “perpetual innovation.” 

Companies that succeed at perpetual innovation don’t just create new products; they continually adapt to the evolving business landscape and seek out growth opportunities. Perpetual innovation requires more than just strategic planning. It demands a robust and proactive commitment and a willingness to embrace change. Extensive research and analysis, including surveys of thousands of global executives and in-depth case studies of 52 companies, allowed author Behnam Tabrizi to identify the qualities required for large organizations...

About the Author

Behnam Tabrizi is a consulting professor at Stanford University’s Department of Management Science and Engineering and an authority on corporate and leadership transformation. He has authored numerous books, including Rapid Transformation and The Inside-Out Effect.

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