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Google Isn’t Safe from Yahoo’s Fate
Article

Google Isn’t Safe from Yahoo’s Fate

Justin Choi
TechCrunch, 2016
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Editorial Rating

7

Qualities

  • Visionary
  • Concrete Examples

Recommendation

In 2000, Yahoo had a rosy future and 185 million users each month. But management missteps, including its failure to acquire Google and Facebook, led to the company’s downfall. Writing for TechCrunch, Nativo CEO Justin Choi explains why Google – a seemingly untouchable monopoly – must revamp its digital advertising structure to address the “organic discovery” trend. Doing so would put it in a better position to compete with Facebook and help Google avoid similar missteps that Yahoo took years ago. getAbstract recommends this article to marketing and advertising leaders interested in current advertising trends.

Take-Aways

  • When it comes to audience engagement and discovery, Google still focuses on “browsers and websites” instead of on “apps and feeds.”
  • Google should look beyond search-based ads and toward discovery types of ads.
  • Google is promoting its DoubleClick digital marketing, but this is simply “banners masquerading as content.”

About the Author

Justin Choi the founder and CEO of Nativo, a native advertising company.

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