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Great Legal Marketing
Book

Great Legal Marketing

How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money, and Still Get Home in Time for Dinner

Benjamin W. Glass III
Morgan James Publishing, 2012

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Editorial Rating

7

Qualities

  • Innovative

Recommendation

Benjamin W. Glass III offers a marketing manual for attorneys who are starting their own practices or seeking a refresher in law firm marketing. Glass provides a big picture overview of lawyer marketing: Be different, develop a unique selling proposition, write a book to establish yourself as an expert, and the like. Glass also offers chapters by specialist guest authors who address particular marketing strategies. This approach gives you an insider scoop on each channel. However, you may feel that instead of teaching you, Glass is selling you professional services. Nevertheless, if you want to upgrade your law practice’s marketing, getAbstract recommends Glass’s solid manual; he provides succinct advice professional practitioners in other fields can easily adapt.

Take-Aways

  • You don’t have to work 80 hours a week to build a successful law practice.
  • Marketing is the most important part of building your practice.
  • Effective marketing differentiates your law practice from its competition.

About the Author

Benjamin W. Glass III is a personal injury and medical malpractice attorney and founder of the Great Legal Marketing consultancy. A professional speaker, he has written several books.

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