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Most managers’ main goals are to increase revenues and to expand their businesses. In her book, Tiffani Bova, the global customer growth and innovation evangelist for Salesforce, outlines 10 paths for achieving growth. For each route, she warns of possible pitfalls and suggests metrics to measure progress. Success stories exemplify how a variety of companies and brands have used the suggested growth strategies.
Take-Aways
About the Author
Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. She spent 10 years at Gartner, the world’s leading IT research and advisory firm, as a distinguished analyst and research fellow.
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